Veronique Medrano is the next generation of Tejano music. The four-time Tejano Music Awards nominee has released her fourth album La Novela, a five-song EP that shares her life experiences as a millennial Mexican American woman finding love, experiencing heartbreak, and eventually moving on.
“This record was definitely, I really want to stress that it is my Mexican American experience,” Veronique tells Tejano Nation. “This entire project is, but this really sets the stage for that, where it is a whole experience about my Mexican American experience. The iconography and the images that we know and love to our music.”
The first single and story from La Novela is the cumbia “Hola Y Adiós,” where Veronique stretches the boundaries of Tejano in exciting new ways as she infuses Latin-Pop and Rock creating Tejano Alternativo. This song is the first time her writing is taking the lead for an album.
“Having my writing on display and my creative work, and all the lessons I’ve learned over the past six years in the industry culminate into this beautiful creation that melds all my musical taste in unknown ways,” Veronique said.
The upbeat “Aguas Frescas” is the latest release and next story from the EP. The track was co-written by Veronique and Moises Mata, with production by Mike Torres III, John Ontiveros, and Will O’Rourke, all members of LA 45.
“I don’t think there’s really been a song that’s encapsulated that feeling of what it is to us,” Veronique said. “We are blending these styles and giving people a fresh sound, cumbia, ranchera, and these songs really do sound great. ‘Aguas Frescas’ is a refreshing tune in my opinion, as funny as that sounds.”
For her fourth album Veronique signed with NextGen Records, the new record label launched in October co-owned by La 45 co-founders Torres and Ontiveros.
Speaking on the creative direction of the album the duo said, “Veronique does not draw within the lines. She represents Chicanas in the modern era. We wanted to push her creatively and doing so meant giving her the space to write and create without limiting what it should sound like.”
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