Acclaimed Latino content producer INGEÑUITY, joined with an all-star roster of
Texas-based award-winning (Grammy & Tejano Music Awards) recording artists to record a 2020 rendition of “America The Beautiful.”
Participating artists included Chente Barrera, DJ Kane, Shelly Lares, Mark Ledezma of La Dezz, David Marez, Stefani Montiel, Joe Posada, Art Tigerina, and members of LA 45 and Mariachi Azteca De América.
In the height of the COVID-19 crisis across Texas, some of the biggest names in Tejano and Mariachi music gathered virtually recently to remind Americans that there is more that unites us than divides us. The music video aired recently in episode 4 of INGEÑUITY’s new web series Tejano America presented by AARP.
“With all the current challenges, these quarantined musicians were eager to collaborate with pride and purpose, amplifying the pursuit of equality and social justice,” said Sarah Ruiz Chavez, Executive Producer and President of INGEÑUITY. “They simply wanted to do their part in these defining times to encourage civic engagement, to vote in the upcoming elections, and to make a positive difference in communities across our nation.”
“The Tejano genre has phenomenal vocalists and this patriotic song provided a meaningful opportunity to showcase just how diverse of talented artists we have in the industry,” said Ortiz. “They crushed it!”
Reflecting INGEÑUITY’s mantra of advancing the Hispanic narrative, the music video pays tribute to the 60 million Hispanic Americans through images of contributions, attributes, moments-in-time, and pop culture icons. From historical leaders, military honorees to today’s essential workers (farmworkers and nurses), Latinos are a vibrant and diverse segment of society whose stories are yet to be fully told. As, the largest ethnic minority in the country, Hispanics are integral to the economic engine of America based on labor force, continued population growth, and spending power. The America The Beautiful Project is a prelude to a forthcoming INGEÑUITY 2022 Exhibition and Content Series, “Made En America.”
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