Rosie Longoria Signs Off the Airwaves After 15 Years, Continues Mission to Preserve Tejano Music

Rosie Longoria begins a new chapter beyond the microphone while continuing her mission to preserve and celebrate Tejano and Conjunto music. *(Courtesy photo)*

SAN ANTONIO, Texas — After 15 years behind the microphone championing Tejano and Conjunto music, longtime radio personality Rosie Longoria has announced her departure from the airwaves.

Longoria most recently served as an on-air personality for Lopez Broadcasting’s KLMO Tejano 98.9 and 92.1 FM in San Antonio, where she hosted the popular Wednesday evening program Squeezebox Nation. Throughout her broadcasting career, she became a familiar voice for Tejano fans, using her platform to spotlight both legendary artists and emerging talent.

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Her journey in radio began in the Rio Grande Valley at Caranaradio alongside Carlos “Babydoll” Moreno. She later worked with Bnetradio and spent time at KEDA before joining the KLMO family, where she remained for the past five and a half years.

While Longoria is stepping away from broadcasting, she emphasized that her commitment to Tejano and Conjunto music remains as strong as ever.

“It has been a privilege to share the stories and sounds of our legends,” Longoria said.

She also expressed gratitude to Lopez Broadcasting and its team for the opportunities she received during her tenure with the company.

Throughout her radio career, Longoria’s mission centered on preserving and promoting the Tejano-Conjunto genre. Whether highlighting rising stars, honoring pioneers, or introducing listeners to new artists, she consistently worked to keep the music and its history alive for future generations.

That mission will now continue through her leadership role as president of the Tejano Legend Pioneers San Antonio Chapter 6. The organization is dedicated to preserving the legacy of influential Tejano and Conjunto artists while educating future generations about the genre’s cultural significance.

Tejano Legend Pioneers San Antonio a Tejano Legend Organization co founder Lalo Reyna, Sr. It is led by Rosie Longoria and team. Purpose is to celebrate Tejano legends pioneers at their monthly events, performances. A space for fellowship, networking, sharing and learning ideas. (Courtesy photo)

As president, Longoria plans to devote more time to honoring the trailblazers who helped shape Tejano music and ensuring their contributions are remembered through community outreach, events, and advocacy.

Though fans will no longer hear her weekly on the radio, Longoria’s presence within the Tejano community is expected to remain strong as she continues working to celebrate and preserve the music and culture she has championed for more than a decade.

Tejano Legend Pioneers San Antonio Chapter 6 continues to seek community support and sponsorships to help further its mission of recognizing the pioneers and legends who laid the foundation for Tejano and Conjunto music. Those interested in becoming sponsors can contact Longoria through her Facebook page.

For Longoria, this marks the end of one chapter, but not the end of her dedication to the music she loves. As she steps away from the microphone, her focus shifts toward ensuring the rich legacy of Tejano and Conjunto music remains alive for generations to come.

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