Asalto, the rising Tejano band from West Texas, has officially terminated their relationship with Tesoro Entertainment, which recently merged with JT Entertainment, a management company owned by Jesse Turner of Siggno, and their affiliates. The band cited a major change in business strategy as the reason for the split.
“The Asalto entity has ended our professional association due to a major change in business strategy and due to this change, it is necessary for the trajectory of Asalto and its music,” according to a press release.
“These kinds of decisions aren’t always the easiest to make, but when it’s for the better of the band, you have to do what is best,” said Jordan Rodriguez, leader of Asalto. “I’m beyond grateful to have the musicians that I have standing next to me. God works in mysterious ways but he never fails us! This is just another chapter in our book and I’m ready to start writing it with my brothers: Aaron Holler, Anthony Perez, Jose L Garza, Juan Rodriguez, and Johnny Sobrevilla!”
Asalto added they are excited about their future business and musical endeavors, and they will continue to uphold their high standard of professionalism and quality of music. The band also said it will continue to strive to make timeless music along with songs that push the envelope for music evolution.
“Asalto believes that no person group or entity should remain stagnant and continue to grow both personally and professionally. We are eager to work with both past and present promoters, businesses, and all affiliations within the industry. Asalto will also continue to provide a memorable show for our fans at every performance,” the press release stated.
For booking information, contact booking@grupoasalto.com (432)556-2491 or (325)207-7316.
Follow Tejano Nation on Facebook, X (formerly Twitter), and Instagram, and subscribe to our YouTube channel to keep up with everything Tejano. Listen to new Tejano music first with our Spotify playlists and iHeartRadio podcast.
Becky G Honors Selena with Emotional ‘Dreaming of You’ Tribute at Latin Women in Music 2026
Global Impact Award recipient celebrates culture, legacy, and empowerment with heartfelt performance and powerful message
Jaime Vidal, Publisher of Street Talk Magazine and San Antonio Music Advocate, Passes Away
Beloved community voice and bandleader leaves behind lasting legacy supporting local artists, culture, and small businesses
Joaquin Castro Unveils Texas & Latino Nominations for National Recording Registry, Spotlighting Tejano Legends
Selena, Little Joe, Shelly Lares, and more Tejano icons earn recognition in push to preserve Latino and Texas music history
Discover more from Tejano Nation
Subscribe to get the latest posts sent to your email.
Tejano Nation 
0 comments on “Asalto announces split from Tesoro Entertainment and JT Entertainment”