KYLE, TX — The Austin Tejano Music Coalition (ATMC) held its 11th annual Toy Drive and dance that benefits the Travis County Sheriff’s Office (TCSO) Brown Santa program receiving approximately 900 toys that will be distributed to families in need this holiday season.
Louis Moncivais, TCSO Senior Deputy Chairman, Board of Directors has worked with the ATMC for the past 11 years. He stated he can’t say enough good things about ATMC, as they have been “faithful to the organization, always coming through with great Tejano music, drawing the crowd ready to give the toys.”
The toy drive and concert featured performances from Tejano icon Gary Hobbs, Los Marceles, and Daniel Lopez Y Aventura at Mavericks Dance Hall in Buda, Texas. Approximately 350 people attended the event, hosted by ATMC, the non-profit organization dedicated to promoting and sharing Tejano culture and music.
Approximately 900 toys were donated during the evening, including those who drove up to leave a gift or monetary donations at an official event to benefit Brown Santa, which helps about 2500 applicants for services.
Hobbs stated, “Thank you to the Austin Tejano Music Coalition for bringing us into Maverick’s Dance Hall for their Toy Drive. Had a wonderful crowd.”
The TCSO Brown Santa program was established as a community-based operation to help families in the Travis County area with gifts for children and food for families during the holiday season. The program is accepting toys until December 16 at 108 Denson Drive in Austin, Texas, and will begin deliveries to families the following day December 17. Another need is monetary donations to purchase food for family boxes. A tax-deductible donation can be made via Venmo (@TCBrownSanta) or PayPal (@TCBrownSanta). More information at BrownSanta.org.
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The song is the lead single from highly-anticipated new album from the legendary group due out May 2023.
The song’s theme was the idea of the Tejano Music Awards winner’s past experiences.
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