LOUISVILLE, Ky. & ATLANTA – (BUSINESS WIRE) — Brown-Forman Corporation and The Coca-Cola Company announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.
Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with an initial launch planned for Mexico in late 2022.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.“
The can and packaging, which will feature two of the world’s most recognizable and valuable trademarks in Coca-Cola and Jack Daniel’s, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTDs will adhere to responsible marketing practices held by Brown-Forman and The Coca-Cola Company.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available.
Follow Tejano Nation on Facebook, Twitter, and Instagram, and subscribe to our YouTube channel to keep up with everything Tejano. Listen to new Tejano music first with our playlists on Spotify and podcast on iHeartRadio.
Los Palominos return with a cover of classic hit ‘No Le Digas A Nadie’
The Grammy-winning group released the lead single from highly-anticipated album due out this fall.
SESAC honors Latin Music at 2022 Latina Music Awards
SESAC Latina awarded the most played songs of the year and prestigious awards to its affiliated songwriters and publishers.
Cheech Marin, Brand Ambassador for TP Mezcal, Proudly Opens the Cheech Center for Chicano Art
The Cheech Marin Center for Chicano Art & Culture aims to be the hub and destination for Chicano art throughout the United States.
Tejano Nation 
0 comments on “Jack & Coke cocktail in a can to debut later this year”