VICTORIA, TX — Townsquare Media launched KLUB Tejano 106.9 FM at noon on Tuesday (Jan. 11), broadcasting to towns that have never had Tejano music on the radio dial like Goliad, Edna, Port Lavaca, and Yorktown, among many others.
Townsquare Victoria Market President Mason Benitez made the move after surveying the market and finding out what holes needed to be filled. “Tejano is huge in this area,” Benitez said. “The concerts are always sold out and any festival featuring Tejano does really well. We wanted to give our audience what they were previously missing on the radio.”
As for programming, KLUB Tejano will feature Tejano Radio legend Bo Corona in the afternoons, 3PM-7PM. Corona has nearly 30 years of radio industry experience in Texas, having worked as an on-air host for KPRR-FM in El Paso, KTFM-FM in San Antonio, and KXTJ-FM and KQQK-FM in Houston. Corona also helped launch KXTN-FM (now KVBH-FM) in San Antonio where he anchored the morning show. The middays, 10AM-3PM, will feature Victoria’s own JP who has been in the local Tejano scene for years and currently hosts the KIXS 108 morning show with Ingra Lee.
“I am Tejano and proud to the bone, and I have been pitching this idea for many years,” commented JP. “Finally, our new market president Mason Benitez and our new director of content, Jim Kovacik saw my vision for Tejano representation for Townsquare Media in the Victoria market. KLUB Tejano 106.9 will be the first-ever Tejano station for Townsquare Media and it’s right here in Victoria!“
Music programming on the new KLUB Tejano 106.9 will feature a rotation that will bring back those Tejano memories in the Crossroads area with Sun Valley Ranch, Riverside Convention Center, West Key, and Tejano County, just to name a few. You will hear Tejano classics and great new music from the new generation of Tejano music with artists including Demmi Garcia, JR Gomez, Monica Saldivar, and La Dezz among many others.
Jim Kovacik, Director of Content for Townsquare Victoria, praised his on-air team. “I’ve worked with Bo before and he has so much passion for radio and Tejano I think people with be blown away,” he says. “JP has been a big part of this switch. He’s going to be the face of Tejano here in Victoria. We are also hoping to be adding even more Tejano superstars soon!”
The station will celebrate the launch with their new listeners by hosting a Tejano concert with Grammy-nominated group Los Chamacos at their own Mac Haik performance center on January 27. Listen online at www.klubtejano.com.
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