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Elida Reyna plans to expand her brand with endeavors outside of music

The two-time Grammy winner is making bold moves outside of music.

Elida Reyna has accomplished a lot over her 25-year music career with countless hit songs and albums, two Latin Grammy Awards, and the second-most wins in Tejano Music Awards history, just behind late Tejano icon Jimmy Gonzalez, the most by any woman.


The songstress has plans to expand beyond music with future endeavors, according to a recent interview.

“I just feel like there is so much more that we can add to this empire,” Reyna told the Professional Valley Talk podcast. “I want to expand and just explore to move forward and try other things. Why am I gonna limit myself?”

“I think, we as Tejanos, we belittle ourselves,” she added. “You’ve got to think positive. You gotta be a go-getter. You just have to not be scared and just do it.”

Elida recently announced plans to move to San Antonio, where she will open a couple of businesses while continuing to expand her cosmetics line, Colores that sold out in two weeks after its release last year.

The singer is poised to make bold moves this year all while working on her next album with her group Avante. It will be the follow-up to Colores released in 2018, an album that scored a Latin Grammy win for Best Tejano Album last year.

WATCH: Elida Reyna Making Bold Moves

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