SAN ANTONIO, Texas — The countdown to one of Texas’ biggest Tejano music celebrations officially begins on Wednesday, Aug. 12, as organizers of Fiesta En La Playa 2026 host the festival’s 8th Annual Official Press Conference at Jaime’s Place, located at 1514 W. Commerce Street in San Antonio.
The free public event promises an evening filled with live music, artist interviews, festival announcements, and giveaways during a special live edition of Wacky Wednesday with Bumper Gomez.
Several of the festival’s headlining performers are scheduled to appear, including Tejano legends David Marez, Joey Garcia of Los Garcia Brothers, members of La Fiebre, and Ram Herrera, giving fans a chance to hear firsthand about what to expect during Labor Day Weekend in Rockport.
Adding to the excitement, Chente Barrera and his band will provide live music throughout the evening, performing between interviews before the festivities culminate with a massive Tejano jam session beginning at 7 p.m. featuring David Marez and special guest musicians.
Festival organizers will also give away 100 free tickets to Fiesta En La Playa during the event, making it an ideal opportunity for fans to secure admission while celebrating with some of Tejano music’s biggest names.
Admission to the press conference is free and open to the public, with families and music fans encouraged to attend.
Labor Day Weekend celebration returns to Rockport
The press conference serves as the official kickoff for Fiesta En La Playa 2026, scheduled for Sept. 4-6 at the Festival Grounds at Rockport Harbor.
Widely regarded as one of the largest Tejano events on the Texas coast, the three-day festival combines nonstop live entertainment with food, shopping, and family-friendly attractions.
This year’s entertainment lineup includes De Parranda featuring special guest Bobby Pulido, La Fiebre, David Marez, Ram Herrera, Ricky Naranjo y Los Gamblers, Los Garcia Brothers, Emilio Navaira Tribute by Diego Navaira and Emilio Naviara IV, Loca Pasión’s La Mafia Tribute, The Meza Band, Los Enmascarados, and a spectacular Selena Tribute starring Gabriella Martinez.
Beyond the music, attendees can browse more than 100 mercado vendors, enjoy 12 food trucks, and experience a variety of family attractions including Lucha Libre wrestling, Chihuahua races, a tamale eating contest, and the always-popular chancla throwing contest.
Festival tickets are available online at FiestaEnLaPlaya.com and QMP.Eventmania.com, or by calling 979-665-1923.
Fiesta En La Playa 2026 is presented by L&F Distributors, Rockport Market Days, Scary Larry Pickles, and Quartermoon Productions, continuing its tradition of bringing together some of Tejano music’s biggest stars for an unforgettable Labor Day Weekend on the Texas coast.
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