Jennifer Peña is the newest face of Música Ford’s latest campaign, becoming the latest female Tejano star to join forces with the automaker in celebrating Tejano music and culture.
Launched by Music Audience Exchange (MAX), the collaboration pairs Peña with the 2025 Ford Expedition, highlighting her highly anticipated return to music with her new single “Energía.”
In the Spanish-language promotional video, Peña shares her story in her own words, describing her sound as “unique, fun, contagious, and awesome.” She reflects on how life has shaped her career and artistry, saying, “The difference between Jennifer Peña then and now is a change in mindset. Of course, my priorities in life have changed, as an adult now, and I think that with that has come the confidence to be who I am as a mother, as a daughter, as a sister, and as an artist as well.”
The singer also notes how perfectly the Ford Expedition fits her busy lifestyle. “It has plenty of room for my gear, for my musicians, for my suitcases—I always carry a lot of suitcases. So it fits my lifestyle perfectly.”
Peña emphasizes that her journey is far from over: “There’s still a lot to do in my career. I have a lot more music to release, tours to unite fans that I have to continue connecting with, and new fans that I have to win over as well. To my fans, I just want to say thank you for the patience you’ve had with me and for all the support.”
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The campaign also offers fans a chance to get closer to the “Princess of Tejano Music” with a VIP experience giveaway. Fans can register at musicaford.com/jennifer-pena-2025-expedition.
This announcement arrives just days before Peña’s upcoming release, “Atada,” a heartfelt pop ballad co-written with Tejano icon Shelly Lares and songwriter Jose Rosario, scheduled to hit digital platforms on Friday, September 5.
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