McAllen, TX — Latino Media Network (LMN) announces the launch of KYWW Puro Tejano 1530 AM, a new Tejano music radio station serving the Rio Grande Valley, from South Padre Island to Starr County. This new addition to LMN’s growing network marks a significant step in delivering culturally resonant, locally-focused content to the region’s vibrant Latino community.
“KYWW Puro Tejano 1530 AM is more than a station—it’s a revival of the Valley’s deep-rooted Tejano music culture,” said LMN Texas Regional General Manager Vicky Guerrero. “We’re proud to bring the community a station that reflects their heritage, celebrates their music, and connects listeners across generations with the authentic Tejano sound they love.”
KYWW Puro Tejano 1530 AM brings back the powerful sounds of classic Tejano legends like Selena, Emilio Navaira, La Mafia, and Mazz, while also elevating rising stars such as Siggno, Solido, and Grupo Frontera. The format is nonstop Tejano—from cumbias and conjunto to heartfelt ballads—with more music, all day, no interruptions.
Listeners can expect exclusive on-air giveaways, live community events, and concerts in partnership with local Tejano artists and venues, enhancing community engagement throughout the region. KYWW Puro Tejano 1530 AM will also serve as a platform for local voices and strengthen partnerships with regional businesses, cultural institutions, and organizations, all while fostering pride and unity.
Audiences can tune in to KYWW Puro Tejano 1530 AM or stream live via their favorite app to keep the Tejano party going anytime, anywhere. With its powerful signal, the station reaches thousands across the Valley, tapping into a potential audience of over 1 million Hispanics, reinforcing LMN’s presence in one of the most culturally significant markets in Texas.
For more information about LMN, visit www.latinomedianetwork.com
About Latino Media Network (LMN)
Latino Media Network is a media company serving the Latino community in the United States by providing info and entertainment that reflects their world and their place in it. LMN inspires, informs, and celebrates Latinos through an audio-focused multimedia network, owned and operated by members of the community. The network focuses on content creation across a variety of culturally relevant subjects and helps the Latino community navigate the ocean of information that exists in today’s world. The network creates cultural pride by telling the community’s stories, addressing its concerns and talking about opportunities for a better future. LMN has the Spanish-language broadcast rights to the following teams/markets: Miami Marlins, Miami Heat, Chicago Cubs, Chicago White Sox, Chicago Bulls, Chicago Fire, Chicago Blackhawks, Texas Rangers, Dallas Mavericks, FC Dallas, San Antonio Spurs, and Texas Christian University. It also serves as the official Spanish station to broadcast the University of Texas Rio Grande Valley (RGV) Vaqueros, the first official college football team in the RGV.
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