Radio

Entravision Radio Network’s ‘Shoboy Show’ Expands Coast to Coast with Four New Affiliates

With the additions of the Jacksonville, Bakersfield, Atlantic City, and Scranton markets, 15 stations now syndicate the award-winning program.

SANTA MONICA, Calif. — (BUSINESS WIRE) — Entravision, a leading global advertising solutions, media, and technology company, announced today that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated by four new affiliate stations including Jacksonville, FL on WYKB-FM, Bakersfield, CA on KBQF-FM, Atlantic City, NJ on WSJO-FM and Scranton, PA on WGGY-FM.

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The Shoboy Show is a feel-good entertainment experience that’s real, relatable and fun. The program is the only bilingual Latino radio show that airs Monday through Friday throughout the daytime listening lineup and is now being syndicated in nine states ranging from California to Florida. Since the show’s inception in 2020, Entravision has had an exclusive sales agreement to represent the Shoboy Show nationally on a network basis and continues to expand the program’s market base each year.

“We are very excited to continue the expansion of the Shoboy Show, which has consistently driven instant engagement with listeners”

Starting in August 2020, the Shoboy Show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 101.9 FM), and Stockton-Modesto, CA (KCVR 98.9 FM); followed by Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October and in Salt Lake City, UT (KBMG 106.3 FM) in November.

In the show’s second year of airing, the Shoboy Show debuted in six more markets, including Santa Barbara-Santa Maria, CA (KRTO 97.1 FM) in January 2021, followed by Las Vegas, NV (KRRN 92.7 FM) and Palm Springs, CA (KPST 103.5 FM) in March, San Diego, CA (XRST 107.7 FM) and Houston, TX (KLOL 101.1 FM) in June and Washington, DC (WLZL 107.9 FM) in November.

With the additions of the Jacksonville, Bakersfield, Atlantic City, and Scranton markets, 15 stations now syndicate the award-winning program.

WHERE:
FLOW, 105.3, WYKB-FM, Jacksonville FL
Kalor, 104.3, KBQF-FM, Bakersfield, CA
PLAY, 93.9, WSJO-FM, Atlantic City, NJ
La Mega, 94.9, WGGY-FM, Scranton, PA

“We are very excited to continue the expansion of the Shoboy Show, which has consistently driven instant engagement with listeners,” said Nestor Rocha, Entravision Radio’s Vice President of Programming. “The Shoboy Show is part of the biggest music and lifestyle movement in the world. It’s bilingual, trendy, and personality-driven and a fast-rising radio show.”

“What a great opportunity to welcome even more listeners to our familia,” said Edgar “Shoboy” Sotelo. “As we continue to expand our reach across the US, it is clear that listeners are searching for representation of their bicultural Latino lifestyle on the radio. I am so happy that the Shoboy Show can provide that exact opportunity, and I am grateful to all of our program directors for continuing to provide us with amazing opportunities to connect with listeners across the nation.”

In addition, Mr. Sotelo will be co-hosting the annual Radio Ink Hispanic Conference that begins on Wednesday, June 22, 2022. Mr. Sotelo has been nominated for Radio Ink’s Syndicated/Personality of the Year. In addition to hosting the event, Mr. Sotelo will also speak on a panel on Thursday, June 23 at 11:30 am ET. Alongside his fellow panelists, Mr. Sotelo will discuss the topic of “Content is King,” and how to expertly drive listeners to the airwaves. Prior to the panel, Entravision will be sponsoring a breakfast for all event attendees. For more information on the conference and to view the full agenda, please visit hispanicradioconference.com.

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