MIAMI – FEBRUARY 11, 2019 – Univision’s “Primer Impacto,” the longest-running Spanish-language daily news magazine in the U.S., is celebrating its 25-year anniversary with an entire week of live shows featuring exceptional stories, celebrity appearances and musical guests.
Since debuting on Valentine’s Day 1994, “Primero Impacto” has informed, entertained and touched millions of Hispanic Americans.
This week, Univision is taking the show on the road with its “Ruta de Impacto” (Impact Route) to four different U.S. cities – Houston, Dallas, Los Angeles and San Diego – plus the Dominican Republic. The “Primer Impacto” team will welcome some of America’s hottest Latino stars throughout the week, including Fernando Villalona, La Leyenda, Leandro Rios, Grupo Bronco, Ángela Aguilar, Larry Hernandez and Lupillo Rivera, along with several surprise guests.
Featured stories throughout the week will highlight a quarter-century of memorable “Primer Impacto”moments and offer “where are they now” revelations. Newsmakers like celebrity astrologist Walter Mercado and Mexican singer Thalía will also reflect on their previous appearances.
The show will air each day on Univision at 5 p.m. ET, including a bonus two-hour episode on February 14, the anniversary of the very first “Primer Impacto” broadcast. Fans are invited to attend each of the four U.S.-based live telecasts, and local stations in each of the markets will be running contests where fans can win VIP passes.
Follow and participate in the conversation about Primer Impacto’s 25-year anniversary Ruta de Impacto via @PrimerImpacto on Twitter and Instagram, as well as comment along with others on Facebook.com/PrimerImpactoUnivision and using the hashtag #25añosdeImpacto.