Hundreds of Selena fans created a frenzy in H-E-B stores across Texas on Friday and broke the internet as they tried to purchase the reusable tote bag in honor of the late Tejano superstar.
Several stores sold out of the Selena bags within minutes of going on sale at 9 a.m. Friday, H-E-B spokeswoman Dya Campos said.
Customers lined up early at the grocery store chain to purchase reusable Selena tote bags that went on sale at select Texas stores. In San Antonio, the bags sold out within 15 minutes, according to MySA.com. Stores in Corpus Christi and Austin also saw large crowd sizes for the sale. H-E-B does not have plans to restock the bags at this time.
The bags are already reportedly selling on Ebay for $50.
The retailer worked with Selena’s sister, Suzette Quintanilla, to create the bag, which features iconic images of Selena and the title “Queen of Cumbia” emblazoned in bold, pink letters.
“Working with H‑E‑B to create this bag was a highlight for me,” Quintanilla said in the press release. “This bag will help The Selena Foundation give back to our community and gives Selena’s fans something to tote around.”
H‑E‑B will donate $25,000 as a part of this collaboration. The money will go toward The Selena Foundation, a non‑profit organization committed to community and educational initiatives. The Selena Foundation will dedicate funds from this donation to the Boys & Girls Club of the Coastal Bend.