Lately, the expanding popularity of the Brownsville Latin music scene has been making waves across social media and radio, notably Farra Records artists Revo Live Band and Grupo La Farra Hermanos Lozano.
Founded in 2012 by core members, Sergio and Frank Lozano, Revo Live Band is an exciting concept in music and live entertainment that incorporates a wide range of Latin music influences including Tejano, Cumbia, Rock en Espanol, Salsa, Bachata, Reggaeton, and Norteno to produce an innovative, fresh sound. Also contributing to Revo Live Band’s solid international Latin sound is experience in popular chart topping bands K1 and Big Circo. Their experiences have led to major festival tour performances and television appearances on nationwide and local shows such as Tejano y Mas, Sabado Gigante, El Gordo Y La Flaca, Domingo Live, Despierta America and Televisa’s Noreste Vespectaculos.
Sergio and Frank Lozano began their extensive musical education as children with their father, Francisco ‘Checo’ Lozano, respected Latin music journalist, co-founder of Grupo La Farra and CEO of Farra Records. Musical lessons started early at five years of age for the Lozano brothers. This included vocal training and learning several different instruments. A strong sense of community service and dedication to family was instilled into the Lozano brothers, with their involvement as coaches in the Brasa Youth Soccer League, organized by their parents, Fransisco ‘Checo” Lozano and Maria E.Lozano.
In 1988, the sons of Antonio Lozano, legendary bandleader of Los Bravos de Matamoros, formed the renowned and respected Brownsville, Texas band Grupo La Farra. The latest CD release from Grupo La Farra Hermanos Lozano, the highly anticipated Exitos Con Los Grandes, features the original hit composition “Corazon de Hotel” with Tejano icon Tony Guerrero de La Sombra de Chicago on guest vocals. Legendary Artists Mojado and Belen are also featured in chart topping collaborations. Farra Records Studio has welcomed various renowned international Latin music legends such as Xavier Passos, DJ Kane of Mi Stereo and Kumbia Kings and Pangie of Kumbia Kings, Los Super Reyes and Los EnVivo Kings. Ivan Sanchez, leader of upcoming Latin rock trio Tr3s, is featured on Revo Live Band’s current CD, Bailar Es Mi Vicio,with his original rock ballad “Alone.” His brilliant guitar work is also included on the original Revo Live Band composition “Pobre De Mi Corazon” featuring DJ Kane.
The continuous outpouring of musical talent from Farra records and the Valley region in general, brings to mind the phrase, El Majico Valle. The intertwining threads of the vibrant South Padre Island culture and the peaceful ambience of a coastal existence, where you are likely to see seagulls on the soccer fields, fluidly combine to create the perfect atmosphere conducive to musical creativity. Viva la Musica!