Rising regional Mexican star Gladys Ruiz, known to fans as “La Dura,” has released her long-awaited new single, “Nunca Voy a Olvidarte,” a bold reinterpretation of one of Latin music’s most beloved classics.
The powerful song — previously recorded by icons Cristian Castro, Bronco, and Grupo Mazz — is a demanding song for any vocalist, but Ruiz rises to the challenge with stunning emotion and vocal strength. Her version offers a fresh take, combining heartfelt delivery with a modern cumbia rhythm.
The production brings together a remarkable collaboration of master musicians from both the United States and Mexico, including Carlos Garza and Gustavo Guarneros, among more than ten seasoned players who contributed to the recording. The result is a rich, dynamic sound that bridges traditional and contemporary Latin styles.
Audiences first fell in love with Gladys Ruiz during her performances on Univision’s “La Reina de la Canción,” where she impressed both fans and judges under the mentorship of Latin superstar Olga Tañón. Since then, Ruiz has continued to build her career with resilience, passion, and a voice that commands attention.
Born in Brownsville, Texas, and proudly representing her roots in Matamoros, Tamaulipas, Gladys Ruiz embodies empowerment and determination. “I don’t want to be just another artist, a passenger,” she says. “I want my name to be remembered and leave a mark forever.”
With “Nunca Voy a Olvidarte,” Gladys Ruiz delivers not only a tribute to a timeless song but also a statement of artistic identity — one that cements her place as one of the most compelling voices in modern regional Mexican music.
Fans can stream “Nunca Voy a Olvidarte” now on all major digital platforms.
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