NASHVILLE, Tenn. — Veronique Medrano, celebrated Tejano Country artist, songwriter, and performer, has partnered with Cricket Wireless to serve as the brand’s inaugural South Texas brand ambassador, representing Cricket Comunidad in the Rio Grande Valley and cities like San Antonio, Austin, and Houston.
“Cricket is happy to team up with Veronique as a brand ambassador and excited for all the content creation we will put out together to educate people on all the great things going on at Cricket,” says Joshua Balli, Senior Marketing Manager, Cricket Wireless. “We chose Veronique because we feel she fits the brand image — not only is she a national recording artist but someone with a master’s degree, which is amazing. She is a community impacting individual and Cricket is happy to have her as part of our team.”
The regional partnership will last through October, with the goal of extending through the end of the year.
The ambassadorship rounds out a productive month for Medrano, which followed a week at Country Radio Seminar in Nashville with a formal signing to performance rights organization BMI (Broadcast Music, Inc.).
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