Café Bustelo Enters 10th Year of El Café del Futuro Scholarship Awards, Honoring Latino Students and Their Dedication to Education

$680,000 has been awarded to Latino students nationwide through the last nine years, with $125,000 more to be awarded this year

Photo by Andrea Piacquadio on

ORRVILLE, Ohio — (PRNewswire) — Iconic espresso-style coffee brand Café Bustelo announced the start of its 2023 Café Bustelo El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Once again, the company will award 25, $5,000 scholarships, for a total of $125,000 to support the education of Latino students.


“We strive to support young Latino students at Café Bustelo, who are not only dedicated to their personal academic success but also invested in the development of their local communities,” said Eduardo Merino, Senior Brand Manager at Café Bustelo. “For the last nine years, we have celebrated student accomplishments and helped them to thrive through the Café Bustelo El Café del Futuro Scholarship program. We are once again excited to be working alongside HACU on this important initiative, now entering its 10th year. La educación es un tema muy importante en lo personal y para nuestra marca. Nos da mucha alegría poder ofrecer más becas a más estudiantes año tras año.”

Since the inception of the scholarship program in 2014, a total of $680,000 in college funds have been awarded to now more than 100 students (111 to be exact) nationwide through the partnership and program. This year, Café Bustelo is calling on applicants to share how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree in an essay in English or Spanish (800 words or less). Eligible applicants have the opportunity to receive one of 25, $5,000 scholarships. Applications can be submitted at from February 21, 2023, at 12:00 a.m. Central Time (CT) to July 3, 2023, at 5:00 p.m. CT. Scholarship recipients will be announced on or about September 8, 2023.

“HACU is proud to be a partner of Café Bustelo in its 10th year of investing in the higher education success of Hispanic students across the country,” said HACU President and CEO Antonio R. Flores. “For many students, their culture is a driving force in their desire to attain a higher education and these scholarships provide much needed financial assistance towards achieving that goal.”

For complete information and scholarship guidelines, please visit here.

Café Bustelo coffee is available at leading grocery retailers nationwide and online at

For breaking Tejano news follow Tejano Nation on FacebookTwitter, and Instagram, and subscribe to our YouTube channel for exclusive artist interviews. Listen to new Tejano music first with our playlists on Spotify and podcast on iHeartRadio.

0 comments on “Café Bustelo Enters 10th Year of El Café del Futuro Scholarship Awards, Honoring Latino Students and Their Dedication to Education

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.