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Jarritos and Rodri Entertainment Launch Mariachi USA Talent Search

The competition will set out to discover the best mariachi voice in the United States. Submission now open until June 5.

HOLLYWOOD, Calif. — (HISPANIC PR WIRE) — Rodri J. Rodriguez, creator, producer, and host of MARIACHI USA announced the launch of JARRITOS MARIACHI USA Talent Search, the first mariachi talent competition of its kind. Officially launched on May 10, 2022, the competition will set out to discover the best mariachi voice in the United States.


The grand prize winner will receive $5,000 and the opportunity of a lifetime, to perform live for 17,000 mariachi fans during the 33rd Annual MARIACHI USA on June 18, 2022, at the iconic Hollywood Bowl in the entertainment capital of the world, Hollywood, California.

“We are beyond excited to bring this Talent Search to fruition in partnership with beloved Mexican soda brand, Jarritos. I love fostering new talent and giving them a platform to share their voice with so many adoring mariachi fans,” said Rodriguez.

To enter the contest, talent must submit a 2:30 minute video of themselves performing a mariachi song in Spanish. A judging panel consisting of 3 mariachi experts (Carlos AlvarezCindy Shea, Alex Treviño) will judge talent based on voice (50%), expression (30%), and showmanship (20%).

“Jarritos fully and forever embraces its Mexican heritage and celebrates the love for Mariachi music,” said Eric Delamare, director of marketing for Jarritos. “We are excited to champion the Talent Search with MARIACHI USA and Lupita Infante to find the next great Mariachi icon.”

Lupita Infante is well known for her traditional mariachi, norteño, and ranchera music. Her debut studio album, La Serenata, was nominated for a Grammy Award for Best Regional Mexican Music Album. In 2020, her song Dejaré was nominated for a Latin Grammy Award.

“Just like my abuelo, Pedro Infante, I’ve loved Mariachi music since I was a toddler,” said Lupita Infante. “When I was a bit younger I’d go to MARIACHI USA  Fest at the Hollywood Bowl and dream of singing there with a Mariachi and last year I DID!  I carry great pride, as a singer, composer, and performer of Mariachi music so it was instant fireworks when Jarritos asked me to be an ambassador for the Jarritos Mariachi USA Talent Search.

Jarritos Mariachi USA Talent Search invites all aspiring mariachi stars across the country, 18-25 years of age, to participate in the talent competition.

Jarritos Mariachi USA Talent Search is now open for submissions. All entries must be submitted by 11:59:59 p.m. PST on June 5th, 2022, and the winner announced on June 10, 2022. Only 200 submissions will be accepted. For submissions, official rules, and entry requirements, please visit

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1 comment on “Jarritos and Rodri Entertainment Launch Mariachi USA Talent Search

  1. Michael Limon Romero

    Vatican Media


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