NEW BRAUNFELS, Texas — (PRNewswire) — Country star Randy Rogers and co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers along with spirits-industry veteran Steve Luttmann, announce the launch of their new spirits brand, Bahnbrëcker, based in New Braunfels, Texas. Bahnbrëcker will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey. Slow River Blend will be available in bars, restaurants, and liquor stores throughout Texas and for nationwide shipping starting September 15, 2021.
Bahnbrëcker, derived from ‘trailblazer’ in German, is a nod to the company’s hometown of New Braunfels and to the spirit of ingenuity found in the early pioneers of Texas. Slow River Blend is handcrafted from Texas and Midwestern wheat macerated with lemon peel and clove. The notes of lemon, clove, caramel, and vanilla are reminiscent of a Hefeweizen-style beer. This is an unpretentious, easy-drinking whiskey with a smooth finish. Bahnbrëcker is a truly craft spirit made with only real ingredients and is completely “WONF-free” (i.e. no “With Other Natural Flavors”).
“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of,” said co-founder Randy Rogers. “I think you’re going to find that this craft whiskey distinguishes itself from others. Slow River Blend gives you this aroma, it gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.”
Bahnbrëcker Slow River Blend will be available throughout Texas at all Total Wine & Spirits and Skip’s locations, and other locations starting September 15, 2021, for a suggested retail price starting at $37.99 per bottle. It will also be available for nationwide shipping starting September 15, 2021. While this marks the first Bahnbrëcker product to date, the company has plans to expand with additional spirits offerings in the future.
For more information on Slow River Blend and to stay up-to-date with Bahnbrëcker, visit www.bahnbrecker.com.
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