PURCHASE, N.Y. — (PRNewswire) — MTN DEW meets FLAMIN’ HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN’ HOT’ is no exception. MTN DEW tapped fellow PepsiCo brand, CHEETOS, to unlock the cult-favorite taste of FLAMIN’ HOT to create the first-ever beverage combining the sweet, citrus DEW with new spicy goodness.
“As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage,” says Matt Nielsten, Sr. Director, Marketing. “This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.”
Beginning August 31, 2021, MTN DEW FLAMIN’ HOT will be available exclusively on the virtual shelves of the DEW Store, while supplies last. Fans can stay up to date on the release via Instagram and Twitter.
To complement this extreme new flavor, MTN DEW and contemporary clothing brand, Broken Promises, are partnering to drop an apparel line inspired by FLAMIN’ HOT. The limited collection drops via presale exclusively to subscribers on the Broken Promises app on Friday, September 3 at 11 p.m. EST, while the official launch to the public is on the Broken Promises’ website on September 4 at 11 a.m. EST. The capsule collection includes shirts, hoodies, sweatpants, and accessories.
There is no better way to bring sweet and spicy to life than the adorable, yet fierce grandmas that have been taking over the TikTok and Instagram scene. MTN DEW is partnering with influencers like @baddiewinkle and @GrannyCoyBundy to showcase their sweet and spicy personalities.
Thirsty for more? Visit www.mountaindew.com.
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