PURCHASE, N.Y. — (PRNewswire) — MTN DEW meets FLAMIN’ HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN’ HOT’ is no exception. MTN DEW tapped fellow PepsiCo brand, CHEETOS, to unlock the cult-favorite taste of FLAMIN’ HOT to create the first-ever beverage combining the sweet, citrus DEW with new spicy goodness.
“As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage,” says Matt Nielsten, Sr. Director, Marketing. “This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.”
Beginning August 31, 2021, MTN DEW FLAMIN’ HOT will be available exclusively on the virtual shelves of the DEW Store, while supplies last. Fans can stay up to date on the release via Instagram and Twitter.
To complement this extreme new flavor, MTN DEW and contemporary clothing brand, Broken Promises, are partnering to drop an apparel line inspired by FLAMIN’ HOT. The limited collection drops via presale exclusively to subscribers on the Broken Promises app on Friday, September 3 at 11 p.m. EST, while the official launch to the public is on the Broken Promises’ website on September 4 at 11 a.m. EST. The capsule collection includes shirts, hoodies, sweatpants, and accessories.
There is no better way to bring sweet and spicy to life than the adorable, yet fierce grandmas that have been taking over the TikTok and Instagram scene. MTN DEW is partnering with influencers like @baddiewinkle and @GrannyCoyBundy to showcase their sweet and spicy personalities.
Thirsty for more? Visit www.mountaindew.com.
Follow Tejano Nation on Facebook, Twitter, and Instagram, and subscribe to our YouTube channel to keep up with everything Tejano. Listen to new Tejano music first with our playlists on Spotify and podcast on iHeartRadio.
iHeartMedia and FOX Entertainment Announce Nominees for the 2022 ‘iHeartRadio Music Awards’
The 9th annual iHeartRadio Music Awards celebrates the most-played artists and songs on iHeartRadio stations and the iHeartRadio app throughout 2021,
New eBook Sheds Light on California Latinos’ Transformative Impact on Politics in America
‘Power Shift’ recounts the origins and development of ten Los Angeles Latino leaders, who transformed politics and government
Los Texmaniacs cover ‘El Rancho Grande’ for Freddy Fender tribute album
The tune is part of a Freddy Fender tribute album featuring songs re-recorded by artists of every style and genre.
Tejano Nation 
0 comments on “MTN DEW Brings The Heat With New MTN DEW Flamin’ Hot Beverage And Fashion Capsule Collection”