The legacy of legendary Tejano icon Selena continues with one of the most popular retail stores launching its own “White Rose” clothing collection in her honor.
Forever 21 announced the launch of the new clothing collection to commemorate the anniversary of the release of her biopic Selena 22 years ago.
“We’ve actually been selling Selena products and, in the past, we noticed that every time we brought something in with Selena, it would blow out. So we really wanted to do something special,” said Linda Chang, vice president of merchandising.
The design team worked alongside Selena’s sister, Suzette Quintanilla, to incorporate details into the clothing line.
Forever 21 tapped celebrity stylist Monica Rose and Vanessa Romo, who appeared on the Univision television show “Nuestra Belleza Latina,” to be featured in the campaign for the collection. It marks the first time the retailer has worked with Rose in a shoot, WWD reports.
The collection features clothing for women and men that features images of the iconic star alongside various quotes and lyrics on graphic T-shirts, hoodies, hats, and accessories. The apparel retails between $7 and $40 — and is available online and Forever 21 stores nationwide.
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