West Texas Lifetime Music Awards Make History in Lubbock

LUBBOCK, TX — The West Texas Lifetime Music Awards made history on March 22, 2025, as the first-ever Tejano and Conjunto award show in Lubbock, Texas. Hosted by West Texas Tejano Explosion and 22 Entertainment, the groundbreaking event brought together over 500 attendees at the elegant Prima Vista Event Center to celebrate the rich musical heritage of West Texas.

The event was masterfully led by DJ Big D (Dimas Garcia), who served as the Master of Ceremony, with music provided by DJ El Compa Javi of Del Rios Latino Mix, setting the tone for an unforgettable evening.

A Historic Moment for West Texas Music

The West Texas Lifetime Music Awards are the first of their kind to honor Tejano and Conjunto musicians, artists, and industry contributors from the West Texas region. This recognition comes after decades of West Texas artists being overlooked, making this event a long-overdue acknowledgment of their impact on the music scene.

“The heart and soul of Tejano and Conjunto music have always had deep roots in West Texas,” said event organizers. “It’s time to honor the musicians and the people behind the scenes who’ve kept this tradition alive.”

Incredible Performances and Star-Studded Lineup

The evening featured an impressive lineup of performances from some of the most recognized names in Tejano and Conjunto music, including:

• Gema Folklorico (Lubbock, TX)
• Grupo Zuperado
• Grupo Entrego
• Sizne
• Los Arcos Hermanos Peña
• David Lee Rodriguez
• Sammy Torres and The New Image
• Mi Tequila
• Jessica “Sax” Flores
• Andy Roman & The Ramon Brothers

Lifetime Achievement Awards

The highlight of the evening was the presentation of the Lifetime Achievement Awards, recognizing West Texas icons for their contributions to Tejano and Conjunto music.

Lifetime Award – Radio Personality:

• Ernesto F. Barton
• Ben Gonzales
• Dimas Garcia
• Bert Zuniga

Lifetime Award – Notable Musicians:

• E.P. Rodriguez (Algo Simple)
• Erasmo Eddie Vega Jr. (Eddie y sus Chachos)

Lifetime Award – Legendary Artists:

• Hometown Boys
• Michael Salgado
• Los Arcos Hermanos Peña – Gerardo “Jerry” Peña
• Los Hermanos Pena
• Tortilla Factory (Tony “The Ham” Guerrero, Gilbert Deanda, Bobby Butler)
• Andy Roman & The Roman Brothers
• Jezzica Sax

Supporting Business Recipients:

• Josie and Frank Castenada – Mama Josie’s Kitchen & Catering
• Rudy Rosales – Montelongo’s Mexican Restaurant

Award Recipients

The awards also recognized rising talent and current industry standouts:

• Female Vocalist of the Year – Jezzica Sax
• Duo of the Year – Grupo Entrego
• Social Artist of the Year – Sammy Torres
• Best New Group of the Year – Sizne
• Best Smooth Vocals – David Lee Rodriguez
• Song of the Year – Los Arcos Hermanos Peña
• Most Social Band – Zuperado
• Youngest Tejano Artist of the Year – Tristen Ramos
• Social Participant Band of the Year – Kazztigo

Looking to the Future

The success of the inaugural West Texas Lifetime Music Awards sets the stage for a new tradition in honoring West Texas musicians. Organizers have already announced plans to make the event an annual celebration, promising to continue recognizing the contributions of West Texas artists for years to come.

Sponsors for the event included Josie’s Kitchen & Catering, Montelongo’s Mexican Restaurant, and Joel’s Restaurant, whose support helped make the event possible.

The West Texas Lifetime Music Awards not only celebrated the past but also paved the way for future generations of Tejano and Conjunto musicians to thrive.

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